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Irv Gotti

When Ja Rule hollered “it’s murder” all over his debut album Venni Vecci, he set off a murder revolution that could only be followed up by his own crime family. Murder Inc. CEO, Irv Gotti presents Ja Rule, Black Child, 0-1, Vita and Cadillac Tah, as the Murderers. “ I could have put any big name superstar artist on this album,” says Gotti, who signed DMX to Def Jam and has been heavily involved with Jay-Z’s career since day one, “but I chose The Murderers because they’re the hottest rappers on the streets, and I wanted that new blood to set off the Murder Inc. movement.” So with a name like Gotti, he had no choice but to unleash the mafia, the next hip-hop mafia, that is. Not to be taken in its literal sense, the murdering that the five-MC collaborative speak of has nothing to do with committing the actual felony, but has everything to do with committing the crime on wax. “We’re murdering music. We’re here to kill. It’s a figure of speech that people confuse with real life murder,” Black Child strongly declares.

The group’s lead off single “We Don’t Give A Fuck” has already burned up the airwaves with its anthemic beat, and The Murderers intend on following up with more excitement. O-1 comments,” We gonna hit’em hard. When you make a hit record, you killing’em, and we ain’t making nothing but hits.” Already familiar with making hits, platinum-selling artist Ja Rule leads the way into triangle territory for his crew. “When we holla Its Murder, we automatically got listeners, on the strength of Ja Rule,” 0-1 suggests. Like Venni Vecci, The Murderers debut album boasts a diverse mix of sounds; with up-tempo head-nodding (“Rebel Symphony”) and laid back slow riding (“We Getting High Tonight”) beats. Hailing from Hollis, Queens (the hometown of rap greats Run-DMC and LL Cool J), The Murderers have put years into their craft. “ At first I wanted to be a DJ,” Cadillac remembers. “ I always rhymed, but I never took it seriously until my peoples started telling me I was one of the illest around the way. So I kept on spitting and everything fell into place.” With the Murder hollering MC himself Ja Rule. The Murderers are bringing aggression back to hip-hop. Their amped-up deliveries on the mic ignite fire onto the tracks, and their brand of gangsta rap is one that hasn’t yet been explored. “I like to call it the East Coast Chronic,” says Ja Rule. Black Child Interjects, “Its like N.W.A. for the new millennium.” Ja adds, “NWA changed the course of the way artists made their music, and that’s the direction we’re headed in.” But there’s one very important thing that makes The Murderers different from a group like NWA, and that’s the “Murda Mommy.” Vita, the group’s only female, adds a woman’s perspective to the album, while still managing to hold it down for her male counterparts. “ I’m coming hard, but I’m giving the female version of what goes on in our lives.” On her solo song “Vita, Vita,” the rapstress struts her feisty personality all over the smoothed-out track. Alongside Vita are Ja Rule and O-1 as well as never before heard MC’s Black Child and Cadillac Tah. With their no holds barred approach, all five rappers spit homicidal lyrics sure to crush the competition. “ We’re putting 200% into killing shit. Anything we do, we’re putting our all into it, until we’re damn near killing ourselves. That’s why it’s murder,” says Black Child. And even when the five-member click venture outside their usual subject matter of murderin music, they still manage to impress. Black Child flips the racial issue on “Black And White,” when he cleverly discovers the comparisons between the black and white race. With music by Top Dawg Productions (responsible for such hits as Jay-Z’s “Can I Get A”, Ja Rules’s “Holla Holla”, Foxy Brown’s “Hot Spot” and DMX’s “What’s My Name”), the production is original, with something for the East (“I’m Dat Nigga”), West (“If You Was My Bitch”)’ and dirty south (“How Many Wanna Die”). Though all sixteen cuts are distinct from one another, the album maintains its hardcore feel throughout. The Murderers are provides hip-hip with an East Coast twist on that ol’ gangsta rap. Comprised mostly of posse cuts, the album showcases the skills of the Murder Inc. roster. Ja Rule concludes, “The Murderers are bringing change into hip-hop. We’re more of a movement than we are artists. It’s a movement. Whoever’s moving with it, let’s ride. Whoever’s not moving, get moved over.”

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